Full transfer of the brand and content package - you own the delivered masters after purchase, not just a limited license. Inside: the transfer agreement, brand guidelines, kit reference, asset inventory, handover checklist, editable brand masters, and content starters. Use them, change them, run your business on them. Trademark registration and domains are separate if you need those later. After payment, download the ZIP, keep your order ID with the agreement, store one unedited archive copy, then fill in the masters before launch.